Lizzie Doyle has had the same problem most bigger women have at one time or another. At a size 18, she was very tired of not being
able to wear decent clothes.
"As any of you who are a size 16 or over will know, it's soul-destroying to walk down any high street and see all the fabulous, colourful clothes on offer and know that if you walk into any of those stores, you'll get the "Oh no, Madam. We don't stock your size!" answer."
(See the post about Next and their shop floor policy of hiding the odd size 18 and 20 on the racks but NEVER a 22...No, madam, you have to get that from the catalogue..."
Lizzie decided that the very proactive answer to the perennial problem was to start her own business and create the sort of clothes she wanted to wear!
"So many of my friends (even the ones I class as the skinny ones!) talk about how difficult it is to find clothes that actually fit. You know the thing I mean - the t-shirt that rides halfway up your tummy when you bend over or reach up; the trousers that are actually verging on indecent, they're so low cut; the other trousers that come with a silly tiny button on the top that pops off the minute you put them on; or the skirt that cuts off your circulation, the waist band's so tight."
Lizzie shares my opinion on some fat girl clothing emporiums (mentioning no names *cough* Evans *cough* and calls them the "how ugly can we make the fat people look" shops!
We all know the ones she means, they ideally want you to wear smocks in a myriad of garish colours (or black) but failing that, they think you should be in black man-made fibres, only available in deeply unflattering cuts, which you're expected to pay large amounts of money for. Just what you've always wanted!
Lizzie said no to all that - and her aim is to bring you great staples and basics that are a great fit, in lovely colours and fabrics, and that you can wear time after time. The website is mainly wardrobe staples - but includes a few higher fashion items in the latest coluors and styles that change every few weeks.
The company sources all fabrics except for one imported silk in the UK, and to add to the eco-friendly home grown vibem their factories are based within the London area, with the exception of knitwear which is made in Scotland and Wales. No far east sweatshops for Lizzie! So....you pay a bit more, but the designs and quality are top notch and at least Lizzie knows what she - and presumably other people who are looking for an alternative to badly cut 'plus size' versions of high street fashion want.
Get some serious Lizzie style with the fabulous Jackie O coat (I'm sorely tempted myself) and the wide legged linen trousers, which are a pretty hot catwalk trend this winter. And when your slim friends ask where you got them, just smile enigmatically...












